Print & Brand It News   •   June 5, 2017

Business cards and other printed marketing materials open doors to new opportunities. They’re essential for in-person networking events and spreading the word about your brand and what they do. The last thing you want is a business card with a “so-so” design that ends up in the trash instead of a pocket or wallet.

To prevent your cards from meeting this fate, we’ll be divulging five important aspects of your business card’s design so you can stand out from the competition and make a lasting impression on potential clients.

Know Your Audience

Who is your target audience? This is the question you absolutely must know prior to designing the perfect business card. If your audience is made up of young adults and millennials, it’s best to choose a trendy and modern feel. If your target market mostly consists of older generations, a more traditional and polished look may appeal to them more.

A business card designed to speak to your target market is much more likely to be memorable, kept and used.

Know Your Brand

While appealing to your target market is important, it’s just as important—if not more—to keep your brand in mind as well. Your brand is what distinguishes your business from others and makes it unique. From design aesthetic to your website, all the way down to chosen fonts. You have to maintain consistency through all materials used for marketing and brand definition. This promotes a consistent brand image that will make your business memorable at a glance.

It’s not unheard of to undergo a branding transformation when designing something as large as a website or as small a business card when new design ideas are introduced.

Know How To Attract Attention

How will you get people to look, and we mean really look at your business card? Line up your design ideas with what will stay true to your brand while appealing to your target market. Then, put the attention-grabbing element that combines these aspects front and center on your card. These can be special fonts, a sharp logo, or a unique design.

The quicker you can grab your audience’s attention, the sooner you can leave an impression.

Know Your Design Layout

A common design mistake we’ve seen time and time again is a business card that looks too “busy”. Yes—we did say to grab attention, but too much of a good thing is, well, too much. Consider the layout of your card and where you can display your attention-grabber properly, where it won’t dominate the card and the space restraints. Then, ensure the rest of the design is balanced and that each aspect works well with one another.

You ultimately want the best of all worlds: a card that grabs attention, appeals to your audience, and has a sleek design that’s nice on the eyes.

Choose A Perfect Font

The sole purpose of your business card is to relay your most important information in order to make connections. That said, the font you choose is one of the most crucial steps in the business card design process. Fonts that are too wild or ornamental may take away from a brand’s professional and traditional image.

The right font is crucial to the success of your business card and can make or break opportunities in one glance.

Contact Print And Brand It

At Print & Brand It, business cards are what we do. We love creating the tools that help our clients unlock doors and make solid connections, one business card at a time. If you’re ready to have the perfect business card that reflects your brand, grabs attention, and leaves the perfect impression, then contact us today and let’s get started.