Print & Brand It News   •   June 5, 2017

In today’s digital age, it’s easy for your target market to become saturated with online advertisements and email marketing. What’s a business to do? It’s time to take a proven approach to reaching your prospects using print media.

Incorporating print materials allows you to establish an offline relationship with your target audience which can help build trust and brand recognition. Additionally, print materials add for an ease of discovery and sharing.

When you leave print marketing materials in places your audience is known to be around, they can take that collateral and share it with like-minded individuals. This grants even more exposure without the hassle of email and online marketing campaigns.

Cavett Kids Foundation Leverage Print Marketing

The Cavett Kids Foundation is a dynamic non-profit that aims to provide youth with terminal and chronic illnesses a chance to “develop character, coping, and connection.” They do this by hosting five camps, all set in different locations, for a range of character-building and fun, unforgettable activities.

This foundation knew, however, that in order to bring these life-changing experience to more children that needed them, they had to try something new—and on a limited budget, no less. So Print and Brand It developed a print marketing campaign that helped the Cavett Kids Foundation touch even more lives and bring continued success to their camps and their mission.

The Print and Brand it Answer

Together, we developed a unique and attention-grabbing brochure with an accordion-fold die cut design, modeled after dog tags. These brochures were packed with fun information for kids to enjoy, and just enough parent-targeted information to get and keep them reading.

Next, came the strategy: print placement. The unique brochures were placed at hospitals in various locations where the foundation knew there were children who needed their help. The combination of an innovative design, intriguing information, and strategic placement ensured the foundation’s brand exposure goals were exceeded.

What’s more, these materials were able to directly tie into the dog tags utilized by the camps. These dog tags serve as “badges of honor”, a symbol of the character, coping, and connection these children gain within Cavett Kids Foundation camps. When paired with influential print materials, the dog tags also serve as a fundraising opportunity and a method to spread awareness and bring even more joy to campers that would benefit from the Cavett Kids Foundation.

The success of the Cavett Kids Foundation print marketing initiative shows how invaluable print marketing can be for any type of organization. At Print and Brand It, it is our mission to deliver effective branding solutions through professional print and design solutions.

If you’re ready to launch a dynamic print marketing initiative and add some serious value to your brand, then contact us today for a consultation and quote.